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Yanet Health and Business college
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Yanet Health and Business college
Addis Ababa (Mesalamiya Sefere selam Nigusie Turfe Building)

According into the marketing approach (Kotler plus Armstrong 2004), it is usually important for any planning regarding the services being given by the marina (as well as by every other organization) – to start with an awareness of this needs and desires regarding the target audience. In this specific way, it will become possible to supply the requirements of the target market place in a manner the fact that will please the idea.Through the course of typically the preliminary investigation (Raviv, 2001), which looked at customer satisfaction with the services in the marinas in Israel, owners of sailing vessels ended up asked about the mix of services supplied from the marina. Using a new element analysis, we observed six factors that reveal 69 percent of the differences of all objects the fact that comprised this set of questions (see Appendix A for this detailed results of the particular factor analysis). The factors were:Safety and professionalism and reliability, value of parking, price of participant club, environment protection together with cleanliness, crowding, ease of access, and use of details.The primary factor, safety and professionalism, was comprised of typically the using objects in this questionnaire: Seriousness of costa employees, expertise of yacht club employees, politeness shown by simply employees, safety of riva as a new place to help leave boats, protection connected with marina as a host to amusement, and compliance along with protection

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